SCoRe to host Mark Schaefer in New Delhi

23 Oct,2015

By A Correspondent


Mark Schaefer

The Indian School of COmmunications & REputation (SCoRe) is hosting the globally renowned social media guru Mark Schaefer who will conduct a day-long learning session on Digital Marketing and the Content Code. The workshop targeted at communications professionals will be held on 17th November in New Delhi.



Amith Prabhu

Amith Prabhu, Dean, SCoRe said, “SCoRe is the first independent school in India that is dedicated to the development of education and research of the Public Relations business. We live by our word and continue to do new things in the profession that have not been done in our country before. By hosting a globally renowned social media marketer for the Indian audience, we hope that the community of communicators benefits by learning from one of the world’s leading lights in content marketing.”


Mark Schaefer blogs and is also the author of five best-selling books that are used as text books across more than 50 universities. He   will take participants through 6 masterclasses through the day. The masterclasses will include:

  • Five foundational principles of social media marketing
  • Determining a social media strategy
  • What social platforms to use for what businesses?
  • Aspects of measurement and ROI
  • Budgeting and resourcing
  • ​Inbound marketing concepts
  • The three critical types of content and how they relate to strategy
  • Content as a source of power and influence on the web
  • Strategies to win in a world of information density
  • The future of social media marketing

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