Reliance Broadcast strengthens top deck

08 Oct,2015

By A Correspondent


Reliance Broadcast Network Limited has announced the appointment of Manoj Lalwani as Network Chief Marketing Officer, RBNL; Renuka Iyer as Network Sales & Distribution Head, RBNL; Bimal Unnikrishnan as Creative Director, BIG Magic and Amita Srivastava as National Head – Account Planning, RBNL.


Lalwani in his role will spearhead the overall marketing function of the network (including television and radio), while Ms. Iyer will be responsible for Network Sales & Distribution. Both will report into Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited. Strengthening the programming team, Unnikrishnan will oversee content creation for BIG Magic. Amita Srivastava in her new role will be responsible for account planning for the network.


Tarun Katial

Talking about the new appointments, Tarun Katial, Chief Executive Officer, Reliance Broadcast Network Limited said, “We are happy to have Renuka, Amita, Manoj and Bimal on board who bring with them a wealth of experience and immense knowledge in their respective domains. Together, we aim to create differentiated and unique offerings for our discerning audience. I am sure that the team will add to existing talent pool and will successfully drive the growth story of the group.”


With over 14 years of experience in marketing, Manoj Lalwani has been associated with prestigious brands like Mother Dairy, Cargill India, United Biscuits, VLCC Health Care, amongst others. Prior to joining Reliance Broadcast Network Limited, he held a leadership position as Vice President – Sales and Marketing, South Asia, VLCC Health Care for almost a year.


Spearheading the sales function in leadership positions across digital and traditional platforms for close to 15+ years, Renuka Iyer has been associated with brands such as Zee News, Digital Radio Broadcasting Limited and Homeland Networks (USA). She worked with Zee News for 10 years where she was Senior Vice President (Sales) and with Digital Radio Broadcasting Limited as National Sales Head before moving to Reliance Broadcast Network Limited.


Bimal Unnikrishnan has been an integral part of the television industry with an experience of 20 years. Bimal was Senior Creative Director and a key member of the Dance India Dance Franchise. Prior to joining Reliance Broadcast Network Limited, Bimal worked with BIG Productions as Head of Non-Fiction, UTV as Senior Creative Director, Miditech and also ran his own production house for over 3 years.


With an experience of over 17 years in strategic media planning, Amita Srivastava has managed communication solutions for market leaders across segments, from cosmetics and auto to finance and hospitality amongst others. Prior to joining Reliance Broadcast Network Limited, Srivastava was the Vice President at ZenithOptimedia, heading the Mumbai branch.


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