By  A Correspondent

Radio Mirchi 98.3 FM added a Punjabi punch to it’s online bouquet of 11 stations  by launching ‘Yo Punjabi Mirchi’, an online Punjabi music radio station.

The station roped in singer Mika Singh to launch it on Gaana.com. Talking about the launch, Mika Sigh said: ” Punjabi Music has had a great impact on the Indian and global music scene. With the launch of this station the fans of Punjabi music can listen to it anywhere in the world.”

Commenting on the launch, Rahul Balyan - Business Head of Digital Initiative, said “The initial feedback from our online stations has been outstanding. We are seeing that the average listening time per listener, per session, is over 60 minutes, and there are 3-4 listening sessions per month.”.