One API, a global CPI Mediation platform unveiled by Tyroo

01 Oct,2015

By A correspondent


Leading mobile ad tech platform, Tyroo Technologies announced the general availability of One API, a next generation mobile CPI (Cost Per Install) performance platform, targeted at app developers and publishers around the world. One API is the world’s first CPI (Cost Per Install) mediation service that aggregates and prioritizes offers from hundreds of ad networks, publishers, and supply partners around the world and thereby delivers maximum revenues for app publishers.


One API calls for publishers to integrate just a single API in their app to get offers from all ad networks, direct advertisers, and demand partnerswhile still retaining the ability to serve house ads; thereby minimizing monetization hassles.


The One API technology platform connects app developers and publishers to the various global mobile ad networks and direct developers that offer mobile demand globally. The platform features a single billing system and generates a single invoice for all campaigns, resulting in timely and transparent payouts. One API offers monetization tools for mobile publishers, including creative A/B testing, optimization, and offer wall capability. In addition to this, One API functionally integrates a fraud protection and brokering elimination mechanism, while serving the most relevant, best performing ads to the right audience.


Siddhartha Puri, CEO, Tyroo Technologies said, “One API is a game-changing product for app developers and publishers looking to monetize through CPI offers. The ability to discover offers from leading global networks through a single and easy to integrate API, with single window billing, is a huge level up on the competing platforms, whereas Inbuilt fraud prevention and eCPC prioritization make One API simply the best mediation platform for developers and publishers around the world.”


“We have a long-standing relationship with Tyroo and SVG group,” said Cameron Stewart, General Manager of TUNE. “Through working with them over the last several years, we have seen Tyroo grow and become a leader in the mobile ad tech industry. We are proud to be the technology platform chosen for one of the most successful mobile ad tech platforms in the APAC region. With the One API platform, both supply and demand partners can automatically monetize their inventory through a smart and transparent approach. We are looking forward to contributing to the success of One API globally and are confident that our platform will enable Tyroo to properly scale their program.”


More revenues: App stores and publishers using One API get to discover offers from global networks with inbuilt direct campaign and eCPC prioritization to maximize earnings. The platform features auto de-duplication and the ability to find and remove offers with attached dead links, ensuring that publishers get better payouts. Finally, publishers retain the ability to sell their own inventory using the same platform. Tyroo charges only 7% technology fee for running your house ads, calculated based on the delivery reports. For the rest of your campaigns, Tyroo charges 15 per cent fee calculated based on your earnings. These costs are transparent and standardized across all advertisers.


Sameer Jain, Product Head, One API said, “One API, unlike traditional mediation platforms, makes advertisers compete for your audiences. One API is built on the promise to provide unlimited fill rate and highest coverage of offers in geographies while removing daisy chaining and enabling last mile offer access. Our technology stack built with distributed global server architecture is deployed around Has Offers. This enables in-market real time testing and AI driven optimization engine, which is always learning on millions of clicks every day.”


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