‘No Nonsense’, affirms Soie via new print campaign

01 Oct,2015

By A correspondent


SOIE, the leading fashion lingerie and apparel brand from the house of Ginza Industries has unveiled its new print ad campaign. Through a stellar sequence of creative visuals that straddle the world of fashion and art, the brand aims to foster a deeper connection with its style-conscious, independent and modern women consumers. The central theme of the campaign is “No Nonsense” and each ad and communication line embodies this motif.


Amrit Sethia

Speaking on the launch, Amrit Sethia, COO, SOIE, says “Through this campaign, we wish to illustrate the fearless and confident attitude of our customers. The creatives are an extension of their personality and will therefore help them identify better with SOIE. The campaign also projects the brand as an affordable premium brand which is naturally comfortable and superlative in quality. We will run this campaign across leading print publications and digital platform for a wider reach.”


The campaign creatives showcase surreal landscapes in the most exotic locales inthe scenic islands off the eastern Gulf coast. The blue tone of the visuals creates an ethereal effect which instantly elevates the product and the brand and helps them stand apart from the clutter. It also eliminates the metrics of race, colour and ethnicity from the equation which is a huge advantage while establishing a unique brand image, within the country and across continents.


The messaging is in sync with the panache and persona of the SOIE wearer. The campaign exemplifies the intrepid and bold attitude of the brand’s customers as well as their knowledge of their own individuality and power. The most renowned international photographers, directors, models, production teams and stylists have worked on the SOIE campaign for its stunning execution.


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