MRF signs AB de Villiers as brand ambassador

21 Oct,2015

By A Correspondent


MRF Limited has appointed South African ODI Captain and cricketer, Abraham Benjamin de Villiers (ABD) as its new brand ambassador. In a simple ceremony, Chairman and Managing Director, K. M. Mammen formally handed over the agreement to the dashing cricketer at the MRF office in the city recently.


“Batting in world cricket has not been the same, since this supreme athlete began wielding his willow. Breathtaking strokes have flowed regularly from this creative genius that has taken batting to a whole new level. A brilliant fielder he has now proved adept at keeping wickets. He has excelled in rugby, golf and tennis and the term genius sits easily on him. He is highly respected all over the world and has an outstanding reputation. MRF is very proud to sign on AB de Villiers as our new brand ambassador and I am certain that this will be a very productive association,” said MRF Limited, Chairman and Managing Director, K. M. Mammen.


AB de Villiers said: “MRF has become one of the biggest names in cricket worldwide, and I look forward to making an important contribution to the company. It is also a great honour for me, as a proud South African, to be associated with such a successful Indian company, which is one of the largest manufacturers  of tyres in this part of the world.”


As per company norms, this association is for a period of three years and ABD will endorse the company’s products and services through advertising campaigns and other such promotional programmes during the term of the agreement.


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