Maxus ESP gets showcases ‘Bajirao Mastani’ designers at Blenders Pride shows

28 Oct,2015

By A Correspondent


Maxus ESP, the entertainment, sports and content arm of media agency Maxus, delivered an association of the forthcoming film Bajirao Mastani’s period drama essence with the popular Blenders Pride Fashion Tour 2015.


“Maxus ESP is committed to creating storytelling opportunities for brands beyond conventional engagements. A compelling story, if married with the right attributes of a brand has the ability to create strong resonance with viewers/consumers,” said Rahul Dua, Creative Director, Maxus ESP.


Said Raja Banerji, Assistant Vice President, Pernod Ricard India: “The right associations can exponentially multiply the power of communication. The timeless epic, whose legacy has stayed with us for years, found a natural blend of creative inspiration in the Blenders Pride Fashion Tour, a name that has come to epitomize style and good taste. We are thankful to Maxus ESP, our media partners, for helping us achieve our objectives.”


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