Little brings Bang in the Middle on board

19 Oct,2015

By A Correspondent

 

Little is the new hyperlocal live deals app that is being rolled out across India.

Little is a part of the new online to offline service market place business where the offline merchants can harness the power of online medium to increase traction, footfall and fulfillment.

 

Little will have thousands of deals live at any given moment from a variety of merchants that include restaurants, salons, spas, movie halls, hotels, gyms, weekend getaways and likes of such. Because the deals are live, and on app, Little will build a sense of urgency to avail of the deals. Little at this time is already live in major cities of India with thousands of merchants live on the app.

 

Bang in the Middle has been brought on board to create the entire communication campaign for the brand. Little has very aggressive plans to scale and build traction and will be leveraging a host of mediums ranging from offline to online. The campaign is likely to break soon in selected cities

 

“Little will open up a host of new opportunities for local merchants, it will make their business more customer centric, and this needs a new way of thinking on the brand. Bang in the Middle is working with us to make little very powerful” said Manish Chopra, MD and Founder Little.

 

Naresh Gupta

“Little is a very interesting concept. Little has to create a category for itself. We are delighted to be on board. The campaign for Little will definitely not be little.” said Naresh Gupta, Managing Partner, Bang in the Middle

 

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