IndiaCast expands footprint in Africa

01 Oct,2015

By A correspondent


Come October 2015, Viacom18’s leading Hindi general entertainment channel, Colors will be available to DStv Indian customers  in South Africa as well as Southern Africa, inclusive of Zambia, Namibia, Zimbabwe, Botswana giving viewers access to the choicest offerings from the Colors content library.


With a combination of fiction dramas, non-fiction and reality shows, blockbuster movies, and live events, Colors has become the one-stop entertainment destination for viewers across the globe. With its presence in more than 135 countries, Colors has been providing quality entertainment avenues to the Indian diaspora scattered across the world.


Raj Nayak, CEO – COLORS said, “In the 7 years since it first launched, Colors has been a game changer in the television industry with path-breaking content that has appealed to viewer sensibilities. As the channel launches on DStv in Africa, the channel’s global penetration in more than 135 markets, with shows syndicated in over 100 markets, further reinforces our belief in our offerings and ability to match viewing preferences of our audiences.”


Commenting on the association, Anuj Gandhi, Group CEO – IndiaCast, said, “At IndiaCast, it is our endeavor to present South Asian viewers across the world with quality Hindi entertainment avenues bringing a taste of Indian culture and values to their fingertips. Our association with MultiChoice is a partnership which enables us to further expand our footprint within Africa and keep viewers entertained through our varied offerings. We are happy to be able to reach out to DStv customers with content from the COLORS library and look forward to reaching out to more viewers in Africa as our relationship with the network strengthens.”


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