IdeaSpice wins biz mandate of DishCo

14 Oct,2015

By A Correspondent


Mumbai based branding, management and design company IdeaSpice has won the account of recently launched food app, DishCo – a newly developed multi-city dining app that allows you to find, rank and share your favourite dishes in the city.


Co-founded by Jimmy and Fida Shaw, DishCo was launched for both Android and iOS users in early September. With the help of IdeaSpice, the brand has created a hype in the food market for its unique outlook on the true meaning of eating out. Ideaspice has built the identity of the Application – everything from the name to the logo, B2B and B2C communication structure and UINUX design of the application interface


Saurav Roy, Director, IdeaSpice said, “IdeaSpice does not only work with brands – it creates them. Brand ideas don’t just surface on their own. There is a lot of thought, hard work and sentiment that goes into creating a new product or service. We at IdeaSpice understand the heart of the matter and help build it from that very vantage point. DishCo is a brand that is so efficient, it practically sells itself and we’re happy to be helping the brand shape itself, one creative step at a time.”


DishCo gives one a personalized dining experience – it can help one order food, book tables and receive coupons from restaurants of one’s choice – all of this, sans the concept of reviews. Any sort of criticism is not for the public eye, but only for the restaurant management for a more efficient interaction. An important objective of DishCo’s campaign is to ‘Pledge a meal and spread a smile.’ This feature helps users provide meals to the under privileged children in the city.


“With DishCo and IdeaSpice working together, it has been easier to visualise the response the App is sure to get. The IdeaSpice team is a very talented group of professionals who have done their research well and produced an attractive brand design for us that has amplified the effect of the brand identity.” said Jimmy Shaw.


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