Head & Shoulders unveils new cricket-inspired campaign

13 Oct,2015

By A Correspondent

 

Head & Shoulders has launched a new campaign aimed at the cricket obsessed Indian guy. Created by L&K Saatchi & Saatchi, this cricket commentary-inspired campaign hopes to stand out in the clutter of cricket-style communication.

 

The TVCs narrate the story of dandruff foiling a budding attraction at various situations, from a sangeet ceremony to a house party and even an elevator. Till H&S comes to the guy’s rescue and saves the day for him.

 

Binu Ninan

Binu Ninan, Brand Manager, P&G (Hair care) said, “H&S is a huge brand for P&G and we continue to be a favorite among Indian men. This time, we wanted a campaign that talks the brand message in the language of the H&S user and hence engages and connects with him, and what better than adding a little flavor of cricket. We have a holistic plan to drive this across relevant touch points.”

 

Delna Sethna

Talking on the inception of the idea, Delna Sethna, Chief Creative Officer, L&K Saatchi & Saatchi, says, “The biggest creative challenge was to be disruptive, yet be relevant. Boy meets girl… boy loses girl, thanks to dandruff… boy reunites with girl, thanks to H&S… All pretty linear till you need to add cricket in to the mix, but we managed to get it right.”

 

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