Havas Media wins integrated mandate of HolidayIQ

28 Oct,2015

By A Correspondent

 

Havas Media Group India has won the Integrated media mandate of HolidayIQ.com, a travel community and holiday’s recommendation engine,in a multi-agency pitch. The duties will include traditional, digital and mobile solutions. The estimated size of the business is upwards of Rs 30 crores, as per a Havas Media communiqué.

 

Speaking on the association, Hari Nair, Founder CEO, HolidayIQ said, “We believe in the science of holidays and Havas Media delivered an impressive scientific, strategic approach to the business which was in sync with ourobjectives. Young, professional and passionate we look forward to working with this Havas Media team.”

 

“The recommendations from Havas Media had a good balance of data and content. Their deep understanding of the category and their thought leadership made them win this mandate,” said Diptakirti Chaudhuri, CMO, HolidayIQ.com.

 

Anita Nayyar

Commenting on the win Anita Nayyar, CEO, Havas Media Group-India and South Asiasaid, “It is a great win for us.  Bengaluru is an important market for us and we are seriously investing time and talent in expanding our operations here.” Added Mohit Joshi, Managing Director, Havas Media Group-India, “We are glad that our focused efforts and strategy towards acquiring the integrated media mandatesof new age businesses is paying off.”

 

The win comes on the back of Havas winning the integrated media business of BlueStone.com.

 

Both these businesses will be handled out of the Havas Media Bengaluru office in addition to the duties of Quikr, which is its lead account in the market.

 

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