Hachette India hands over digital mandate to Isobar

21 Oct,2015

By A Correspondent


Hachette Book Publishing India (Hachette India) has appointed Isobar, a full-service digital agency from the Dentsu Aegis Network, as their digital agency. The agency won the account following a multi-agency pitch.


Sharing his thoughts on the association, Thomas Abraham, Managing Director, Hachette India said, “As a part of our larger commitment to exploring newer ways of reaching our readers we’ve brought Isobar on-board to help us with our social media presence. Isobar’s pitch captured the heart of why books endure and how people connect with books. Their clear understanding of what we need and the enthusiasm of the team assures us that our brand and our books are in good hands.”


Shamsuddin Jasani

Shamsuddin Jasani, Managing Director, Isobar India, “We are very happy to be associated with Hachette India, as we are always looking at experiences across different sectors and different types of clients. This win adds a very important category of books and publications to our ever expanding repertoire.”


Hachette India publishes general, literary and commercial fiction, children’s and reference books as well as non-fiction, covering memoirs, self-help, travel, history, business, popular culture, lifestyle and sport. Hachette India commenced operations in 2008 and began its local publishing programme in May 2009 with Amit Varma’s My Friend Sancho, the highest selling fiction debut of the year. Hachette India is the publisher of legends like J.K. Rowling, John Grisham, Stephen King, Nicholas Sparks, Stieg Larsson, Neil Gaiman, Gregory David Roberts among others. Hachette’s Playing it My Way by Sachin Tendulkar, published in 2014 is the highest selling nonfiction in hardback in India.


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