Grey appoints Leroy Alvares as President – Digital Services

06 Oct,2015

By A Correspondent


Gulbahar Taurani

GREY group India has appointed Leroy Alvares to lead the agency’s digital services in India. He joins GREY group as President – Digital Services. Alvares will be responsible for developing proprietary and innovative digital-oriented solutions for GREY’s clients. Alvares is based out of Mumbai and will report to Sunil Lulla, Chairman and Managing Director, GREY group India.


On Alvares’ appointment, Lulla said, “While GREY has significantly integrated its practices across its offices in India, there is still an enormous opportunity to leverage on Leroy’s skills in the digital domain to ‘New & Next’ oriented services. Leroy brings tremendous maturity, confidence and panache to original and innovative digital thinking.  His new role will see him follow an integrated work culture practice, bringing digital thinking and capability for all clients.  His core focus is to accelerate GREY’s already well-established digital capabilities across India. I know with Leroy at the helm, the Grey Digital footprint will only get stronger.”


In Alvares’ previous stints, he has served as the President of Rediffusion Y&R Digital, Rediffusion-Wunderman and Sudler & Hennessey India. He was with iContact and Ogilvy India before he joined Tribal DDB as country head. A veteran with over 20 years of experience, Alvares has worked across a diverse range of categories including retail, telecommunications, financial services, information technology, pharmaceuticals, travel & tourism, and fashion & lifestyle.


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