Ghee is good for health, says FCB Ulka’s ‘Ek Chammach Amul Ghee’ campaign

29 Oct,2015

By A Correspondent

 

FCB Ulka has unveiled a campaign of ‘Ek Chammach Amul Ghee’ that talks not only about how a spoonful of ghee will add taste to the food but also about its health benefits.

 

Commenting on the campaign, R S Sodhi, Managing Director, GCMMF said “Repositioning the brand – Amul ghee, and the category itself on the platform of wellness has been our strategic focus for more than a decade. While ghee has always been an integral part of our culture and tradition since thousands of years, we feel that our younger generation should be informed about the intrinsic goodness of ghee. As pan-India brand leaders in the category, it our responsibility to ensure growth of branded, packaged segment within ghee market, since it ultimately benefits consumers.

 

Said Haresh Moorjani, Executive Creative Director, FCB Ulka: “As a nation of food lovers, we are always looking for that special ingredient that adds an extra something to our dishes.  Actually that special ingredient is as simple as a spoonful of Amul Ghee. The TVC talks about the virtues of this spoonful of Amul Ghee, adding an extra zing to food”.

 

Credits:

Creative Agency: FCB Ulka

Chief Creative Officer: Satbir Singh

Executive Creative Director: Haresh Moorjani

Creative team: Deepti Gera, Varun Sharma

Account Management: Sharon Picardo, Sagar Kabra, Shamima Pereira, Saumo Chatterjee

Account Planning: Ruta Patel, Mubina Quraisshi

Production House: Anonymous Films

Director: Atul Manjrekar

Producer: Smitha Baliga

 

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