FCB Ulka unveils new campaign for Candyman Jellicious

30 Oct,2015

By A Correspondent


Having entered the fruit based jelly confectionery segment with Jellicious Strawberry, Candyman has introduced its second flavor, Jellicious Orange.Taking the ‘wiggle-wobble’ property forward, FCBUlka has given a fresh twist to the brand idea, much to the merriment of kids in India.


The film revolves around a boy visiting a natural history museum along with his parents. When his dad’s camera is taken away by the overtly stern curator,the boy decides to take things into his own hands. He tosses a few Jellicious Orange candies into the mouths of the artifacts, causing the T-Rex,a mummy and finally the curator himself, to do the wiggle-wobble dance.


Speaking about the new film, Dennis Koshy, Vice President – Bangalore, FCB Ulka, said “The Jellicious promise has always been that of being a fun starter. The category demands that the commercial not only appeal to the tween, but also to the adult. The unusual setting adds to the funimage the brand has created for itself”.


Dharmesh Shah, Creative Director – FCB Ulka, Bangalore, adds – “Our attempt was to make an entertaining and clutter-breaking ad. The T-Rex and the mummy dancing is sure to catch your attention. Also, the wiggle-wobble jingle is very catchy and complements the dance beautifully.”


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