FCB Ulka celebrates women power in new TVC

13 Oct,2015

By A Correspondent


Today, more than ever before we see women at the forefront of myriad fields. The Indian woman is pushing her limits, redefining boundaries, and subsequently earning herself top position in everything she does & making her presence felt. Recognising this role of women in our lives, Amul has unveiled a new campaign celebrating the same.


Women are now fiercely ambitious and are proving their mettle not only on the home front, but also in their respective professions. The campaign raises a toast to these women & portrays how milk energises them to go about their life and shine. The film captures a few dimensions where women are excelling like entertainment, sports & engineering.


Commenting on the campaign, R S Sodhi, Managing Director, GCMMF said,“We are happy to demonstrate the role of women in the advancement of our society. In fact, Amul is a brand which has been built on women empowerment over the last 7 decades. Our campaign “AmulDoodh Pita hai India” is very popular across the country and we are confident that this creative will further propel the brand.”


Haresh Moorjani, Executive Creative Director, FCB Ulka & creator of the earlier campaigns on Amul Milk, said “Historically we have seen that there is a strong association between a country’s progress & how it treats its women. Today, if we are where we are it is solely because of the role women play in our lives – at home &outside. Taking this forward the Amul Milk campaign is an ode to the Indian woman captured in the track that says Aageaagebadtahai India. AmulDoodhPeetahai India!”


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