TVS Jupiter ropes in Amitabh Bachchan

16 Oct,2015

By A Correspondent

 

Taking forward TVS Jupiter’s brand philosophy, “Zyada Ka Fayda”, TVS Motor Company announced that it has roped in Amitabh Bachchan as brand philosophy evangelist for TVS Jupiter, the second largest scooter brand in the country. It is the first time that Amitabh Bachchan will be endorsing an automotive brand in the two wheeler space.

 

“Amitabh Bachchan is held in high esteem in the hearts of India. He embodies the fact that success comes from talent that is nourished with great diligence, character and the spirit of wanting to do ‘Zyada’. This is the philosophy behind TVS Jupiter, Zyada Ka Fayda, which we are confident will resonate across India, especially when it is propagated by Shri Bachchan himself. We are very happy to welcome him into the TVS family.” said K N Radhakrishnan, President and CEO, TVS Motor Company.

 

The first TVS Jupiter Campaign with Amitabh Bachchan is built around the festive season and is directed by renowned director Shoojit Sircar.

 

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