Ajay Kakar & Vikram Sakhuja to head Effies 2015

28 Oct,2015

By A Correspondent


The Advertising Club announced the appointment of Ajay Kakar as Chairperson and Vikram Sakhuja as Co-chair for this year’s Effies Awards. The event will be held in Mumbai on January 15, 2016.


In its 15th year, Effies will celebrate not only the advertising agency behind the campaign, but also the client.  Commenting on their appointment, Raj Nayak, President of The Advertising Club and CEO, Colors said, “The Effies is an institution by itself giving due recognition to campaigns that engage consumers thereby furthering a brand’s promise and proposition. I would like to congratulate Ajay Kakar and Vikram Sakhuja for this new project that they will be leading. The entire advertising community looks forward to the Effies and I am certain that they will strengthen its credibility within the industry.”


Ajay Kakar

Speaking on his appointment as the Chairperson, Ajay Kakar, Chief Marketing Officer, Aditya Birla Group – Financial Services said, “Over the past four  years that I have chaired the Effies, I have seen a growing support and participation. Every year has broken the record entries and number of participating agencies, from the previous year.‎ I believe this demonstrates the underlying need and demand for marketing campaigns that are not only creative, but more importantly, work for the brand and business. And I am confident that this year’s Effies will again beat last year’s record. And be even bigger and better.”


Vikram Sakhuja

Adding further, Co-chair Vikram Sakhuja, Group CEO, Madison Media & OOH, said, “For me it is imperative for advertising to drive demand and strengthen brand value. It is therefore an honour to be part of the Effies which is the undisputed champion of effectiveness in India and worldwide.”


Earlier this year, Messrs Kakar and Sakhuja were also inducted as the new officebearers of The Advertising Club. While Sakhuja was elected as Secretary, Kakar was elected as Joint Secretary.


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