Zee TV introduces voting through Google

23 Sep,2015

By A Correspondent


Through its strong presence across social media, smartphone apps and innovations in the voting mechanism of its reality shows, Zee TV continues to be at the helm of digital innovation in the Hindi GEC space. This year, Zee is set to introduce yet another exciting voting mechanism as DID Season 5 enters its voting phase. For the first time, viewers will be able to vote for their favorite reality TV contestant through Google search.


With the idea to make voting easy, technology-friendly and progressive, the channel has introduced a search-based mechanism that will only simplify the voting process of Dance India Dance Season 5. All one needs to do is go onto Google and just search for DID5 and just vote for a favourite contestant on the voting panel right below the search bar. Each Google account is permitted 20 votes per week to either one or many contestants. Starting Saturday 19th September, the mechanism will be active from 9pm on Saturday till Tuesday 8am every week.


Sorbojeet Chatterjee, Marketing Head ZEE TV said, ‘With rapid penetration of smartphones and the growing digital audience, we are always trying to raise the bar in terms of engagement and DID Dream Team and Google Voting is testimony of Zee TV being ahead of the curve! With each successive season of DID the objective has been to simplify the voting process for our consumers. The innovation on a global platform like Google will not only encourage wider participation but also give them an enhanced brand experience. We are pleased to associate with the extremely committed team of Google for the cutting-edge thought and a quick turnaround for the same.”


James Rothwell, Head of Social Marketing, Google Asia Pacific said, “We’ve partnered with ZEE TV  to launch Google Search Voting platform in India through the show Dance India Dance and you can vote for free, for your favorite contestants on Google from your phone, tablet, or desktop.”



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