Waggener Edstrom undergoes name change to WE

30 Sep,2015

By A correspondent


Independent communications agency Waggener Edstrom has repositioned itself and has changed its name from Waggener Edstrom Communications to WE. The agency’s new name and look represents how the agency has transformed over time to better harness the power of the collective WE – its clients, people, partners and influencers.


“This evolution has been underway for quite some time. What you see today is a fresh set of assets to better reflect who we are at our core and all the hard work that has been underway in our own business transformation,” said Matt Lackie, Executive Vice President, APAC. “We’ve built strong momentum around our defined point of view on what communications can do for brands that are undergoing disruption. Since the beginning, clients have come to us – and continue to choose us today – because we help them navigate change, using the power of storytelling to drive impact. The best part about this transformation is that it’s aligned to who we have always been.”


WE sits at the intersection of people, brands and technology and that gives the agency a unique perspective on how tech is transforming every brand and every customer. As technology has transformed from an industry into something that underpins how people do almost everything in life, WE has been at the center of it, working for some of the strongest brands across the globe, including MediaTek, Volvo, Microsoft and more.


Over the past couple years, WE has deliberately focused on building out key parts of its business to benefit its clients, and is now showing growth in many of these areas, including extending its footprint through its network and affiliates; strengthening its global leadership team by adding fresh talent and giving people new opportunities; and expanding service capabilities on its own and through partnerships to deliver clients best-in-class resources.


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