Vinod Cookware ropes in Mandira Bedi as brand ambassador

30 Sep,2015

By A Correspondence

 

Vinod Cookware has roped in Mandira Bedi as the brand ambassador. Launching the first leg of the campaign with its latest TVC which resonates with the brand theme ‘Jo Bhi ho Khana Vinod mein hi Pakana’ Vinod Cookware plans to ascertain the fact that ‘How the right cookware determines the healthy diet’ which seemed fitting with Mandira Bedi, a true fitness enthusiast who could effortlessly convey the importance of staying healthy and eating right to the consumers.

 

The Latest TVC reflects her personality and energy which undeniably finds great synergies with the brand Vinod Cookware.

 

Commenting on the association, Sunil Agrawal Director, Vinod Cookware says, “We are very happy to introduce Mandira Bedi as the brand ambassador for our cookware business. She is indeed the perfect representation of everything that the brand Vinod stands for! With her many avatars- the power woman Shanti, the adventurous fear-factor contestant and unafraid cop of 24, she connects well with the Indian homemaker and youth alike. Considering all of this and more, we believed Mandira was just right, the intelligent choice for Vinod cookware.”

 

Apart from the launches and promotions of Vinod Products, Mandira Bedi shall also be involved actively with brand and product communication across all media platforms. Vinod Cookware also plans to run a 360 degree marketing campaign on Pan India Level.

 

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