This is something which belongs to us: Prasanth Kumar on Emvies win

14 Sep,2015

After last year’s loss to Maxus, this must be a huge win, right?

Last year was just an aberration. It was one of those years when probably a ‘no ball’ situation happened. This is something which belongs to us.


What does an Emvie mean to successful media agency like Mindshare?

It means a lot to us. Wherever we’ve demonstrated our work, it’s been acknowledged by most of our clients. As you’ve seen, we’ve won awards across different categories and clients. That shows that a lot of team effort goes into every single brand. We’re quite happy with our performance and we’re going to celebrate hard.


And how do you think clients view wins?

I’m sure clients appreciate great work on their brand, and the fact that we can provide solutions. Clients do get attracted to the best of talent, the best of the tools and the best of products and processes. And this is one display of how great things happen and it’s a no-brainer: Clients see lot more meaning in working with teams like this.


Maxus won last year but couldn’t beat you this year. Madison almost got there. The competition out there is quite stiff. So what’s your mantra going to be for Emvies 2016?

For us, it’s simple: Every work needs to be the best work. And for us, it’s not the competition. We need to be shaping the market. We are the leader by a large margin and it’s because of a lot more talent focusing on lot more great work. That shows in every single research that we’re doing. We want to ensure that every single brand that we work on, gets more success. For us, that is the bigger [aspect of] pride. And this is just encouraging us to do that.


For you personally, it’s a big night, right?

This team in Mindshare is one of the best in whatever it does. I feel lucky to have been able to facilitate this entire thing. I’m looking to do this magic more and more, and even better it. It’s just proving to me that I’ve been able to facilitate this, and it’s just the beginning.


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