Space makes all the diff for K Raheja Corp’s brand campaign

04 Sep,2015

By A Correspondent


Leading real estate developers K Raheja Corp has launched a marketing campaign pegged on ‘space’. The campaign communication reads ‘Space makes all the difference’. Developed for Raheja Vistas Premiere – Pune, the campaign will roll out in the Pune market in phases across the mediums of print, radio and digital. The print ads juxtapose cramped lettering with well laid out text to elucidate the need for, and value of- space.


Conceptualised by creative agency Utopeia Communicationz, the campaign aims to drive home the invaluable message that ‘Space is the ultimate luxury’: 20 acres of space for spacious floor plans; grand parking spaces; a 7-acre greenland with best in class amenities; space that allows one to enjoy the luxury of privacy; peacefully enjoy festivals and special occasions; space in a gated, serene community.


Vinod Rohira

Speaking about the campaign, Vinod Rohira of K Raheja Corp said: “In a time where space is a luxury, the availability of liberal amounts of it is definitely a huge advantage, and we have focussed on this single feature to showcase the merits of Raheja Vistas Premiere. Timed for the festive season, with a carefully selected media mix across print, radio and digital we look forward to this campaign successfully meeting our business objectives.”


Commented Sean Colaco, Creative Head & Director, Utopeia Communicationz: “Allowing us an opportunity to creatively focus on and leverage the many benefits of space, from privacy to extensive amenities. In the crowded cities we live in, the offering of space resonates well with the audience.”


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