India-SL Test series helps Sony Six: TAM data

01 Sep,2015

Cricket rules, you can ask any Kabaddi captain this, and he or she would rue that despite all of the promotional efforts, cricket scores the highest. Thus, Sony Six has put up a noteworthy performance thanks to the airing of the India-Sri Lanka Test series, as per an analysis of TAM Media’s analytical arm – the S Group

 

 

As is evident in the above table, Sony Six saw a sharp rise in its viewership in Week 33 leading the channel to gain the leadership position in the genre. The major reason for the leadership was airing of the India-Sri Lanka Test from  August 12 to 15. Week 34 saw the channel drop to a close second position in the sports genre as data for only three days of the second Test was available.

 

The viewership from match airing alone contributes to more than 60% of the viewing on the channel with a GRP of 12 and 10 in Week 33 and Week 34, respectively.

 

 

Overall the match was able to reach out to 8.05% & 6.98% of audience in Week 33 and Week 34, respectively.

 

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