Rediffusion-Y&R elevates Spandan Mishra as Head- Strategic Planning

28 Sep,2015

By A Correspondent

 

Spandan Mishra

Rediffusion Y&R has elevated Spandan Mishra as Head, Strategic Planning. He will be reporting to Navonil Chattejee, Chief Strategy Officer, Rediffusion Y&R. Prior to this promotion, Mishra was Partner, Strategic Planning, Rediffusion Y&R.

 

Spandan has nearly a decade of experience and has worked across brands such as Big TV, Singapore Tourism Board, Samsung CTV, Tata Power,Reliance Mobile, Tata Housing, McDonald’s, Tata Motors, Tata Nano, Taj Group of Hotels, SBI Mutual Fund, SBI Capital to name a few. He worked on the launch of Mc Spicy in India.
Spandan started his career as a Treasury Sales Executive at ICICI in 2005 and moved to MICA in 2006. He later joined Leo Burnett in 2008 as Brand Strategy Associate. After nearly 4 years, he joined Rediffusion Y&R in the planning function.

 

Spandan has won several awards for his work such as Effie Bronze (McDonald’s Happy Price Menu, McDonald’s Mc Spice Menu), Effie Silver (Tata Ace Zip) and Silver in Asian Marketing Effectiveness and Strategy Award for Tata Prima.

 

Spandan is  also a Director, Actor, Playwright, and Screenwriter. He is associated with Last Minute Productions.

 

Speaking on the development Dhunji S. Wadia, President, Rediffusion Y & R said:

“Spandan has an incredible ability to identify the core of a challenge and find several unpredictable and unique solutions that work.  A man of many talents, Spandan inspires insightful and provocative creative – that’s why he is a wonderful strategic planning person. And he instills a high level of confidence among his colleagues and clients.  He will work closely with Navonil and help leverage our strengths, build on our progress and drive great results for our clients and the agency.”

 

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