By A Correspondent

The Mobile Marketing Association Forum (MMAF) Delhi 2015, came to a close with the announcement of the Smarties India 2015 awards. Gold, Silver, and Bronze award winners were announced in 15 categories ranging from Brand Awareness to Cross Media Integration. In addition to the category awards, the Smarties India 2015 also introduced the Blue industry awards that included Agency of the Year in Mobile, Marketer of the Year in Mobile, Publisher/Media of the Year in Mobile, Enabling Technology Company of the Year in Mobile and Best in show titles.

Mindshare and PepsiCo were the big winners for the night. Mindshare led the race with 4 Golds winning the Agency of the Year in Mobile Award while PepsiCo was chosen as the Marketer of the Year in Mobile. The other winners for the night included Facebook as the Publisher/Media of the Year in Mobile, Paytm as the Enabling Technology Company of the Year in Mobile and the Best in Show award was shared by Red Fuse Communications for their campaign ‘Spreading a Million Smiles with a Mobile’ and Mindshare India for ‘Lays hid the Treasure Hunt inside Google Maps’.

“I’d like to congratulate all the award winners. I think I speak not only for myself but also on behalf of the Jury when I say that we were really impressed with the entries this year. They were truly representative of the innovation that drives the mobile marketing industry and great work that’s happening across India. We hope to inspire marketers to further push the envelope in their own campaigns and look forward to more innovations and participation in the future.” said Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific.

Commenting on the wins Prasanth Kumar, CEO South Asia said, “I must admit, this year is turning into a great run for us.  I would firstly like to thank my team, our esteem clients and our partners who help us to do better. We are extremely happy to win the ‘Agency of the Year in Mobile’ award this year and have been able display wins across brands and also across categories. We will continue to do exemplary work for our clients in adaptive marketing strategies and solutions with best in class service standards.”

The 2015 Smarties India Blue Industry Awards Winners:

 

The 2015 Smarties India Awards Winners: