Makani Creative bags advertising mandate for Onida’s Smart LED TVs

30 Sep,2015

By A correspondent


In a multi-agency pitch, Makani Creative has won the advertising mandate for Onida’s Smart LED TVs. Onida is a leading Indian brand (owned by Mirc Electronics ltd.) that manufactures televisions, air-conditioners, washing machines and mobile phones.


Onida is making its foray into Smart LED range of TVs. The television is loaded with new age features and a QWERTY key remote control. The television is technologically advanced to induct the first time buyer of a smart TV into its brand fold. This is in line with the philosophy of the company to deliver value added products at affordable prices. Onida Smart LED TV attempts to garner patronage from the tech and net savvy Indian youth who is either the influencer or the direct customer for all household purchases today.


NS Satish, Vice President Sales & Marketing, Mirc Electronics Ltd. said, “Onida is a strong player in the consumer electronics market. We have always leveraged consumer insights by incorporating it as a technological feature into our products. This has been the mainstay of our success over the years. Our range of Smart LED TVs is in line with the same thought process. We have loaded the television with lots of new age features like Android operating system, built in Wi-Fi, quad core processor, screen mirroring, video calling, etc. just to name a few. One can also download millions of apps.


Our key focus now, is to aggressively market the product and in order to meet this objective, we are thrilled to partner with Makani Creative as our brand agency. Makani Creative shares our vision and developed a communication plan to do justice to the product and we are confident of creating yet another milestone.”


Sameer Makani, MD, Makani Creative said, ‘‘We have all grown up watching Onida and it is an iconic brand. When the opportunity to partner with them arose, we were very excited. The challenge was to strike a delicate balance between strong strategy and evocative creative to achieve the desired results. I think we managed to impress them with our thought process as well as the execution which tipped the scales in our favour. Needless to add, Makani is known for its work in the lifestyle category.


The first set of work for Onida Smart LED TV will be out shortly and I am sure that this will be one of the first steps towards a mutually successful journey”.


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