Madison OOH creates an innovative campaign for ITC’s Engage Deo

08 Sep,2015

By A Correspondent

 

Madison OOH, the outdoor arm of Madison World has done an innovative outdoor campaign to promote ITC’s Engage Deo’s new variant All Day Long for men and women in Mumbai.

 

The brand stands for the proposition of all day long fresness and therefore MOMS came up with an innovation showcasing a live analogue clock with the hour and minute hands replaced by the Engage Men’s & Women’s – All Day long variants.

 

Dipankar Sanyal, COO MOMS, says “We have been working with ITC brands over the last 6 years. It is always a pleasure to work with the brand and come up with intersting, innovative, disruptive Outdoor strategy and execution to create high level engagement for consumers.”

 

The recent Mondelez Oreo campaign in Mumbai and the Bandhan Bank launch campaign were also excuted by MOMS.

 

Madison OOH has won several awards recently including 1 Gold, 1 Silver and 5 Bronze at the OAC awards last week, a Gold at Goafest Abby 2015, 16 awards at E4M Neon Awards 2015 and 12 awards at Asian Consumer Engagement Forum 2015.

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