Jaisurya Das: 10 Takeaways from the IAA Silver Jubilee Summit

07 Sep,2015

By Jaisurya Das


The largest media and advertising Summit Kerala has ever hosted came to a close with lots of plaudits for its organisers. Here’s a doggy bag of takeaways from IAA India’s Silver Jubilee Summit


1. Brands are made by People, says Amitabh Kant, Secretary, Industrial Policy and Promotion, Government of India


2. The next big star will not be from Films & Television. He/She will undoubtedly be from the Digital World: Shah Rukh Khan


3. Focus on Solutions. Take that extra step. Don’t give up: Sachin Tendulkar


4. Advertising needs a new business model. A new world order is where you make money because you do good. Today’s marketing is about co-creation; tomorrow’s marketing is about co-action . Cindy Gallop, Founder and former Chair of BBH, USA and founder of the MakeLoveNotPorn, New York


5. Put your best in what you do and people reach out themselves to work for you: Ritesh Agarwal, 21-year-old founder of OYO Rooms


6. Think of relevance instead of disruption. Online Companies will have limited Reach. Only one can become #1: Fernando Ortiz-Ehmann, Senior Strategist, Saffron Brand Consultants, Madrid


7. Social is set to disrupt all that we believed is gospel in marketing . All the four Ps are set to be disrupted But social media cannot make your brand better: Simon Kemp, Regional Managing Director, We Are Social, Singapore


8. It’s not easy for an Indian company to build globally acceptable brands. Understanding the equity of tradition is critical: Sanjiv Puri, President FMCG, ITC Ltd


9. Engagement and conversation is the essence of a social network like Twitter: Parminder Singh, Managing Director, Twitter (South East Asia/ India/ MENA).


10. Content is no longer about newspapers and magazines. It’s about creating properties that are exclusive. It’s important to be in the Content Business and not the Advertising Business: Rahul Welde, Vice President – Media, Unilever Asia, Africa, Middle East, Turkey & Russia


This article first appeared in dna of brands dated September 7, 2015


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