IAA India Silver Jubilee kicks off in Kochi

04 Sep,2015


By Jaisurya Das


Kochi, the spice town in God’s Own Country, witnessed a never-before flurry of excitement and cheer on Thursday evening when the IAA India Silver Jubilee Summit was inaugurated


The world of advertising and media was welcomed in attention when Srinivasan K. Swamy, President, IAA India Chapter and VP-Development, IAA Asia Pacific welcomed everyone.


Faris Abouhamad, IAA Chairman and Global President, in his short and crisp address was all praise for the Indian Chapter of IAA . India would be among the Top 3 advertising spenders in the world, predicted Abouhamad.


Amitabh Kant, Secretary, Industrial Policy and Promotion, Govt Of India, was at his best, presenting his pet subject ‘Branding India’. Kerala, as always took pride of place when it came to tourism and the initiatives taken. Kant emphatically spoke about how there was a concerted effort to promote lesser known facets of Kerala.


Backwaters, Ayurveda, traditional cuisine, the Snake Boat Races, tree huts and more. Integration of services, Opening sectors like railways, insurance, medical devices to FDI and building infrastructure has seen India garner a whopping 48% increase in FDI. Kant certainly kept the audience rapt with his inimitable humour and conversational style.


After a brief Vote of Thanks by IAA India Secretary Monica Tata, Pradeep Guha, Summit Chairman and Area Director, was all praise for Swamy and his leadership. IAA is undoubtedly the most active body for advertising and media in the country, remarked Guha. PG as he is affectionately called in the industry, wasted no time in introducing the Guest of Honour, Shah Rukh Khan.


The crowd frenzy was no less than a college festival, what with fans being called upon stage for s generous dose of Shah Rukh’s unparalleled style of romance. The King Khan rose to the occasion and made a slick speech on his tryst with brands . He talked about how disruption is the key now so much so that he predicted that the next big star would be from the digital world, and not film and TV.


The crowd euphoria moved to the venue for the cocktails and dinner which was undoubtedly a gastronomical delight. Day 2 would see a galazy international speakers presenting their perspective of Change…..


Watch this space on Monday for a detailed account of what happened on Day Two and Three.


Jaisurya Das, Contributing Editor, MxMIndia, is a senior mediaperson based in Pune


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