Heinz India launches a new campaign to promote tomato ketchup brand

28 Sep,2015

By A Correspondent

 

Heinz Tomato Ketchup has launched its new advertising campaign in India. The intent of the campaign is to educate the consumers about how good the product is considering Heinz is the only tomato ketchup which is 100% Natural. It does not contain any artificial preservatives, colors, flavors or any added starch.

 

The campaign is based on the insight that though taste is the prime factor in deciding what one eats, health is becoming increasingly relevant day by day. Consumers are becoming more sensitive on the ingredients which make up the product. They would love to avoid artificial preservatives from their packaged food if they had a healthier choice in the market especially in Ketchup where the kids are the biggest users in the household. The campaign visualizes a Heinz Tomato Ketchup bottle being made directly from the tomato plant without anything artificial going into it.

 

Heinz established in 1869 is one of the oldest food companies in the World. The Heinz brand embodies the belief of the Founder H.J.Heinz that “Quality is to a Product, what Character is to a Man”. It is in this context that Heinz with its unparalleled expertise and heredity of more than a century stands out different and unique.

 

The campaign is currently on air and would be promoted on mediums like digital, outdoors etc.

 

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