Digital is focus on Day 1 of Kyoorius fest

11 Sep,2015

By A Correspondent


The three-day Kyoorius Designyatra started in Goa with the first day dedicated to digital with the IAA Kyoorius Digiyatra.


The third edition of the special focus on digital brought together leading influentials to showcase the future of digital and explore this year’s theme, ‘What pumps your heart’.


Moderated by Laura Jordan Bambach (of the agency Mr President) and Kevin Finn (from TheSumOf), the day of talks explored the immense and untapped possibilities in the digital space, and many of the speakers touched on ways in which it can touch people’s lives and make them a little easier. Nick Law, Global Chief Creative Officer, R/GA, started the day, explaining R/GA’s model of combining narratives with systematic thinking, or data and story to create impactful campaigns. Daan Lucas and Mike Pelletier (both of Random Studio) caught the audience’s attention with beautiful imagery and installations created for brands that combine art, technology and design. Bambach followed with her philosophy on how to keep work interesting rather than following the norms. She touched on Mr President’s take on social media through the Bacardi campaign.


Satya Raghavan (Head of Content Operations, YouTube India) had the delegates entertained post-lunch with his insights into what people are really watching online. Next up, in a special session titled “What can digital do?”, MukeshJha and Janardan Prasad, co-founders of Autowale, had the spotlight on an app that can provide a sustainable income to rickshaw drivers. Nishant Patni, founder of CultureAlley talked about his app, Hello English, which is teaching millions of Indians how to speak English by localising the experience for different languages and contexts. Lydia Winters from Mojang, makers of the incredibly successful game, Minecraft, talked about how the game is building communities online and effecting change in real life, through their collaboration with UN Habitat, Block by Block.


The last speaker of the day, John McHale, who heads the Experience Design Practive at digital media major SapientNitro, took the audience through his journey from college football to band member to designer and the four pillars that keep him inspired.


Rajesh Kejriwal, Founder CEO of Kyoorius,said that some 1650 delegates were in attendance on the three days of the event with 31 speakers. What gives Kejriwal satisfaction is the presence of over 400 delegates from amongst corporate and advertisers. “Delegates will hopefully leave today with many ideas and insights on how to make the most of digital, and one of the themes today was the need to humanise it and bring it into the physical world. I’m looking forward to the next two days ahead,” he said.


The three-day Kyoorius Designyatra ends on Saturday, September 12, with the British art and advertising body D&AD-backed awards for design.


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