Dear MxM by Jaisurya Das: I am stagnating in Delhi. Will it help working in a smaller town?

18 Sep,2015

By Jaisurya Das

Good Day, Ladies & Gentleman.Welcome to Dear MxM.

It’s the time of the year when The Vighnaharta is brought home with ceremonial splendour. I wonder if it’s the Ukadichi Modak, the Powerful Resonance of the Arati or just the bonding this festival creates, that makes it go beyond the divisive boundaries of Religion, Caste and Creed!?

Ganapati Bappa Morya, Bappa Morya!

Okay, now it’s time for the Q&As.

Your Questions & Our Answers, Because We Care!

Sir, I am sure you must be receiving several questions every week? How many questions do you receive? And what makes you select the questions you respond to?

Ah ha… This is classified information you are seeking my friend!!!!! Nevertheless, transparency runs in our blood stream and hence here are your Answers:

a. Yes, we certainly receive quite a few questions through the week, though more the merrier.

Some weeks more than the other, typically post appraisals many many questions :). Like: Sir, Do you think I should continue in an organisation that has given me only a 20% raise after a whole year of slogging?

b. We get an average of about 25-35 questions through the week, with expected highs and lows. The maximum we received was four weeks back when we got 47!

c. To be honest, we have no specific formula for selection, but often give priority to questions that are time-bound and/or have requested for an urgent response.

Questions that literallydemand a response (candid or otherwise ) also move up the list. I must confess, that there are some questions that are very entertaining or are different and hence slip in once in a while. Like your question 🙂

My youngest brother is going to graduate this year. He went through career counselling and was told that he should become a Public Relations Officer. He is an extrovert and is good at making friends. But our family isn’t aware of the career prospects as we are all into pharmaceuticals. What are the career prospects in PR?

PR is certainly a good career and offers both learning as well as growth. Inherent ability to interact with people at various levels is a distinct advantage in this line.

As far as career prospects are concerned, I always believe that it is greatly dependant on the individual who can make or break a good career.

Ideally, your brother could talk to a few PR professionals, and understand the finer nuances of the industry. While I would have liked to give him a more micro perspective, current space constraints prevent me from doing so.

However, I take this opportunity to wish him all the very best in his career.

Sir, your decision to switch from hotel management to media has inspired me and I would also like to switch from a hotel job to that of a media agency, as I like crunching numbers and media innovations. I hope I am not taking a wrong decision?

I didn’t ever think my radical career shift would inspire anyone. It wasn’t meant to 🙂

Having said that, I must confess that it is exceedingly difficult to arrive at a conclusion on which option is better.

However, some amount of reading and interacting with media planners etc would help you weigh your options.

Believe me, there is a lot more to Media Planning and Buying than number crunching and Innovation. There are deadlines , fiery clients, bosses and burning the midnight oil that is integral to the role. It’s a high pressure environment and only the very best move up the ladder.

It’s not really easy getting hired with no relevant experience, but if you have it in you, Go for it ! All the best.

I feel I am stagnating in my job in a newspaper in Delhi. Do you think it will help working in a smaller town where I will get to do more exciting work?

I cant help but say Yes!

I may be biased however since I accepted a shift from a large market like Chennai to Kochi. Revenues that I gloated about plummeted and I was faced with a market place that had zero affinity for the brand I represented.

It’s really left to you to make the work exciting by exploring new  avenues, conceptualising innovative options and building a new base of clients.  A smaller market offers you immense challenge and noticeability, however there is no umbrella cover. You are as good as what you did yesterday.

The downside is that it can get quite frustrating at times as you will need to literally educate the market before they buy into your proposition.

Yet if you ask me, I would only say yes 🙂

May Lord Ganesha Bless each one of you with Happiness, Prosperity and Good Health!

Have a splendid weekend and take good care of yourself.

We will be back next Thursday with your Questions and Straight Answers….

Inbox your questions to with Dear MxM in the subject line

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