Comedy Central goes for a new, happy look

10 Sep,2015

By A Correspondent


Comedy Central, from the Viacom18 stable, has unveils a new positioning of ‘Your Happy Place’ along with a new look-and-feel. After over three years of asking viewers to look at the lighter side of life with “Laugh it off”, the channel moves beyond laughing out loud towards being the channel-of-choice for feel-good and humorous content, notes a communiqué.


Said Ferzad Palia, Executive Vice President and Business Head, English Entertainment, Viacom 18:  “Since its launch, Comedy Central has been expressive and tongue-in-cheek while being irreverent and conversational. Now is the time to refresh our positioning to accurately reflect our programming and ideology, which is to be televisions premier destination where people find their #HappyPlace.“


The channel offers a new line-up of diverse shows like Younger, Betty White’s Off Their Rockers, Your Family or Mine and The Mindy Project Season 3. A 360-degree marketing campaign has been unveiled to coincide with the refresh.


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