BoroPlus ropes in Amitabh Bachchan & Kangana Ranaut in new TVC

18 Sep,2015

By A Correspondent

 

BoroPlus Antiseptic Cream has roped in Amitabh Bachchan and Kangana Ranaut for its brand new TVC. Produced by Rajkumar Hirani Productions and directed by Karan Narwekar, the TVC is slated to hit the air in the month of October, this year.

 

Speaking on the occasion, Priti Sureka, Director, Emami Limited said, “The new BoroPlus Antiseptic Cream TVC aims to capture one of the biggest talent pools that Bollywood can offer at this point of time and create a classic. With the star power of the versatile & legendary actor Amitabh Bachchan and the accomplished actor of the ‘Queen’ fame Kangana Ranaut put together under the banner of the talented Raj Kumar Hirani Productions, we are confident that we have a winner with us. The TVC has the potential of reinforcing our consumers’ confidence to a greater height for the brand. We are confident that the storyline of the ad film will resonate with every movie lovers irrespective of their age.”

 

The Rs. 400+ crore Boroplus portfolio currently comprises brands-for-all-seasons: BoroPlus Antiseptic Cream,BoroPlus Total results Moisturizing Lotion and BoroPlus Prickly Heat Powder. Over the years, the brand BoroPlus has been endorsed by biggest celebrity names like Amitabh Bachchan, KanganaRanaut, Kareena Kapoor Khan, Sonakshi Sinha and Bipasha Basu.

 

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