Big FM Chennai repositions to play contemporary Kalakkal hits

10 Sep,2015

By A Correspondent

 

92.7 BIG FM has switched to play Contemporary Top 100 Kalakkal Hits. The repositioning is in line with 92.7 BIG FM’s new and youthful logo as well as the focus to appeal to the younger audience. In order to welcome this innovative change, 92.7 BIG FM was joined by RJ’s Balaji, Ramya, Archana, Sarithiran, Vignesh Karthick, Giri Giri and Miruthula at a press conference in Chennai’s Hyatt Regency.

 

In line with the makeover, the Chennai station promises new RJs, mesmerizing content coupled with innovative and engaging sessions for new and old listeners alike. The coming together of new and existing RJs with appealing content will take listeners on a memorable journey each day.

 

Speaking on the occasion, Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited said, “Our idea behind the change in the Chennai stationality is to appeal to the younger audience. The content too has been modified in a way that it blends with today’s generation. We will play the current era’s Top 100 Kalakkal Hits.”

 

Excited on being associated with 92.7 BIG FM’s re-launch RJ Balaji said, “The channel has crafted its relaunch carefully in sync with Gen Y, with a focus on hot picks and trending issues while playing beautiful contemporary hit songs. It is a fresh and revolutionized concept and we do hope that our listeners will enjoy our revamped look as well.”

 

The popular breakfast show BIG Melody Mornings will be replaced by Jalabala Juckkamma and Tea Kadai Bench with RJ Sarethran and RJ Giri Giri, respectively. On popular demand, the channel will continue to air the popular show Take it Easy by RJ Balaji from 6 PM to 9 PM which promises to tickle the funny bone of listeners.

 

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