Arijit Ray floats Paperboat Brandworks

28 Sep,2015

By A Correspondent


Fresh on the heels of a successful stint with Dentsu Communications as CEO, Arijit Ray, a 24 year veteran in the advertising and communication space, has set forth on a new career path with a new creative communication agency Paperboat Brandworks along with partners Arindam Sengupta and Raju Gondhlekar. They are both accomplished and awarded creative veterans with more than 42 years of collective experience of working on a diverse set of global & domestic brands and mandates across the top agencies in the country.


In his stint at Dentsu, Arijit led teams across 5 offices to chart the growth story of Dentsu Communications where the agency doubled revenue, in less than two years on the back of 14 new business wins, organic growth, expansions into newer geographies and capabilities and talent infusion to become one the fastest growing agencies of the Dentsu network globally. Some of the salient brands Arijit and his team added to the portfolio at Dentsu were TVS WEGO, TVS Jupiter, Orangina, MRF, Jos Alukkas, Indian Army, Lia Agarbaties etc.


Paperboat Brandworks, based in Mumbai already has a noteworthy body of work. They have signed up with an international Office Supplies Brand, a market leader in the Travel space, a fashion retail brand, a premium lifestyle retail brand already.


Talking about the new entity, Arijit Ray commented: “Marketing to the fragmented and digitally immersed consumer is getting complex. Which is where our collective advertising and communication sense will kick in. We are looking forward to tapping into our experience to building creative brand solutions that are rooted, relevant & simple. Evocative & Effective at the same time. The body of work we have built so far is varied, exciting, fresh and most importantly integrated through-the-line. A skill set that clients are seeking more and more.”


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