announces partnership with upcoming flick ‘FAN’

06 Aug,2015

By A Correspondent brings a chance for fans to get closer to Shah Rukh Khan with their latest brand association with his upcoming movie, FAN. Directed by Maneesh Sharma and produced by Yash Raj Films, it is scheduled to release on 15th April’ 2016.


The brand is running a full-fledged 360 degree campaign, #iamfan contest, to bombard its association across all platforms including social media. The contest revolves around SRK looking for his 100 biggest fans and these fans get to be a part of a unique activity where their profile pictures become a part of the FAN movie logo.


The campaign kick-starts with the launch of the TVC with Shah Rukh Khan talking about #iamfan contest. The TVC captures the mood of SRK’s most popular movies which along with clippings from the FAN movie teaser shows lakhs of fans expressing their love for SRK. It makes every SRK fan feel the magic created by their superstar over the years and prove that they are his biggest fan. The winners will in turn get a chance to be part of FAN movie logo along with being a part of videos and promotions for Fan the movie, while lucky winners will get the opportunity to meet Shah Rukh Khan in person.


Vivek Gaur

Talking about the association, Vivek Gaur, Founder & CEO, said – “Yepme has very actively positioned its Fresh Fashion Model and now our aim is to get closer to our customers and the campaign will help us generate plethora of conversations around it. The #iamfan contest itself is planned to involve our end users into various engagements to build a two-way communication and what better way to initiate that but to make them talk about their love for Shah Rukh Khan. Shahrukh Khan, the man unarguably with one of the greatest fan following globally, it’s a huge opportunity for Yepme to strengthen its vision as a global brand. We are defininitely looking at this association as a good platform to gain popularity and recognition.”


Havas Media Group India will be handling the media for the campaign.


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