Usha Int floats inhouse ad agency Goldilocks

06 Aug,2015

By A Correspondent

 

Usha International, leading consumer durables company, has set up an in-house advertising company called Goldilocks India Pvt Ltd (Goldilocks). It has been set up to initially take care of all the creative mandates of the different business verticals within the company. This will be a 100 per cent subsidiary of Usha International Limited. Goldilocks will provide better focus and timeline adherence to the advertising, marketing and brand communication of the company.

 

Usha International is looking to hire senior personnel with relevant advertising industry background to head Goldilocks and is open to giving stake to the person coming on board. The individual will be responsible for overall creative inputs, strategic thinking and providing business solutions to the company.

 

Anju Munjal, Vice President, Usha International, said “The setup of an in house agency is aimed to provide better focus and timeline adherence to the advertising, marketing and brand communication of the company. In the initial days Goldilocks will be working on creative mandates within the company. We are looking to hire a senior resource from within the industry who will be responsible for overall creative and strategic inputs to the company”.

 

Goldilocks will function as an independent company like any other conventional advertising agency.

 

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