TrulyMadly advocates #BoyBrowsing in new campaign

26 Aug,2015

By A Correspondent


TrulyMadly has unveiled a fun new film that can be viewed online and on TV and is part of the ongoing Bestie campaign, which highlights how the dating app is available round the clock. In fact it is like a girl’s bestie, to point out all suitable boys for dating.


The street casted film features real girls in real life situations – from college classrooms to office meeting rooms, at a house party, in a mall, even at home peering at a male visitor through a window. From high-fiving each other when a look is returned, to hiding in the balcony lest the guy might see them checking him out, the film captures every fun and light-hearted nuance of checking out boys with your bestie in situations every single girl can relate to.


Conceptualized by Contract India, this is a film made by a team of girls, for the girls. Acclaimed filmmaker Shirsha Guha Thakurta of Oink Films has directed the film, while Delhi-based sisters and music composers Kavya and Khyati Trehan have written and sung the jingle for the film.


Sachin Bhatia, CEO and Co-Founder of TrulyMadly said, “Girls love checking out boys with their besties, so we thought of finally giving this behavior an appropriate name – ‘Boy browsing’ – with our first TV and online film. Made by a gang of girls, the film has scenes so relatable that we expect it to make boy browsing a part of pop culture lexicon and a topic of everyday conversations.”


“Just like your friend never lets a good-looking guy pass by unnoticed, TrulyMadly is your new bestie that will never let a great potential match pass by,” Sachin added.


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