The Brand Saloon wins digital duties for Hey Taxi

17 Aug,2015

By A Correspondent

 

The Brand Saloon, a digital marketing agency has bagged the digital duties for Hey Taxi, Mumbai’s first bike taxi service operating between Dadar and Colaba. The Brand Saloon has won the entire digital mandate for the company which works on a unique concept and uses an Android-based app to avail the service.

 

The Brand Saloon will help the company in executing the campaign on social media, will be involved in ideation of ideas, SEO, SEM (various platforms for online and social media) and will also look at creating enagagement with consumers to enhance thir visibility to use their services.

 

Hey Taxi is a new concept where two wheeler riders are collaborated with commuters and the company has already ferried more than 250 people. The never ending queues and traffic have become a daily part of metro cities and hence Hey Taxi comes as a relief to the urban dwellers where the two-wheeler riders can hook up a spare seat with ride seekers for short distances.

 

Jayesh Khandor

On this ocassion, Jayesh Khandor, CEO, TBS, said, “Hey Taxi is a new urban concept which will help commuters and young students cut the queue and traffic. We are pleased to work with a young start-up like Hey Taxi at a time when so many start-up companies are coming up with varied unique concepts to break through the cluttered market. Their concept is pretty unique in India and we hope to do some path-breaking work for them by delivering a robust digital media framework that yields great results for the brand.”

 

Manoj Maheshwari, CEO, Hey Taxi, said, “We are happy to have The Brand Saloon as our digital partner and our confident on their ability to take Hey taxi to the next level through interesting consumer enagagemnet campaigns. I’m sure the team will be able to leverage their depth of knowledge and expertise in creating rich content for the brand across various platforms in the digital space.”

 

The Brand Saloon handles clients like Red Bull, Ford, Neeta Bus, Seven Hill Hospital, S.P. Jain Institute of Management, Hub Town, Organic Garden, Sanjeev Kapoor wonder Chef etc amongst others.

 

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