Teach For India unveils new campaign with SamaajScope

12 Aug,2015

By A Correspondent


Teach For India, a non-profit organization working to achieve educational equity in India has launched its latest television commercial celebrating the idea of an excellent education for all children.


The film, produced & directed by SamaajScope, narrates the story of two children from fundamentally different backgrounds who nonetheless converse on both academic as well as contemporary topics as equals – with Shruti Belitkar, a Teach For India student from Sant Vinoba Bhave School Pune, playing the part.


Says Shaheen Mistri, CEO – Teach For India, “We believe every child has the potential to shine, regardless of their economic background, as seen in this film. We just need to give them the opportunity and the right education. We need passionate, driven, committed people to join the Fellowship to bridge the gap of educational inequity.”


This TVC made its debut on Star Television Network along with a host of other digital platforms. Sharing their thoughts on the approach behind the film, Samyak Chakraborty & Shaza Morani, Co-Founders – SamaajScope, say, “Teach for India’s mandate of creating positive and progressive communication for their next Fellow intake resonated with our core ideology. At SamaajScope we are re-inventing the way citizens, corporates, NGOs as well as the government engage with social causes. This project is an important step towards that goal.”


Teach For India’s Fellowship program places outstanding working professionals and college graduates as Fellows – who work full-time for two years in low-income & under-resourced schools teaching under-privileged kids. With operations in Mumbai, Delhi, Hyderabad, Chennai, Pune, Ahmedabad & Bangalore.


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