Sony Kix to broadcast La Liga in India

04 Aug,2015

By A Correspondent

 

Sony Kix has acquired the telecast rights to La Liga, the premier division of the Spanish football league system. In what comes one of the most significant developments for the channel in the year, Sony Kix has bagged the exclusive rights to the league following its recent acquisition of the Emirates FA Cup and the SERIE A TIM into its line-up of prime football properties. The broadcaster will exclusively telecast the league across India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal and Maldives through the three-year deal.

 

These acquisitions strengthen the network’s current portfolio of live football programming which already boasts of a strong line-up of marquee properties including the UEFA EURO 2016, Qualifiers for UEFA EURO 2016, European Qualifiers for 2018 FIFA World Cup™, 2018 FIFA World Cup™ and COPA America 2015. The stellar array of prime content will enable fans to experience the most diverse offering including the highest club and international football every weekend.

 

Prasana Krishnan

Speaking on the development, Prasana Krishnan, Business Head, Sony Six and Sony Kix said, “We are extremely thrilled to be associated with this pre-eminent league and this move opens up a bold new chapter in our operations as we go on to spearhead the football-led genre in our industry. The extended offering of matches coupled with holistic recaps of the league, will position our network as the premier destination for unparalleled football viewing experience.”

 

Commenting on this new partnership, Javier Tebas, President of La Liga, said, “We are extremely happy to start this association with MSM and proud to announce the Sony sports channels as our new home for the upcoming seasons in this region.  MSM has been known for its aggressive and innovative marketing and the differentiated treatment of sports coverage on its network and we are looking forward to joining hands with them to bring the LaLiga matches to fans in the region.”

 

La Liga, the elite division in professional Spanish league football, kicks-off the 2015 season on the weekend of 23rd August 2015. This will be the 85th season of the top-tier Spanish football league, featuring some of the best teams and players in international football.

 

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