Rediff bags creative duties of Hamdard

28 Aug,2015

By A Correspondent


Rediffusion Y&R will be the new creative agency of Hamdard Laboratories, a Unani and Ayurvedic pharmaceutical company which had put its flagship brand Safi and traditional medicine on pitch recently . The flagship brands like Safi, Roohafza, Sualin, Joshina will be handled out of the Rediffusion Y&R’s Delhi office. The account was won after a multi-agency pitch.


Hamdard Laboratories operates in the category of health and wellness, and was set up in 1906 in Delhi. It is one of the major players in the OTC healthcare sector with more than 600 OTC and ethical products, including popular household brands like Safi, Roohafza , Joshina, Sualin – these brands have a role to play in our lives .They have dominated the shelves in our homes forever and in many cases , been a part of growing up years.


Mansoor Ali

Mansoor Ali, Chief Marketing Officer , Hamdard said this about the pitch:

“ We’ve been through an intense evaluation process and have decided to award a significant part of the business to Rediffusion Y&R, on the strength of understanding our business, and having the right direction on concepts and strategy. We have decided to partner with Rediffusion Y&R on Rooh Afza and its extensions (being the big one),Safi, Sualin and Joshina.”


Dhunji Wadia

On winning the account, Group President Rediffusion Y&R, Dhunji Wadia, says, “It’s an honour to be associated with Hamdard and the wonderful brands that they have assigned us. We look forward to creating great work together.”


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