&pictures celebrates 2 years with HD

18 Aug,2015

By A Correspondent


Commemorating its second year, &pictures has announced the launch of a prime property ‘&HD Exclusive’ from 18th August on &pictures HD.


In a short span, the channel has emerged as one of the most favoured movie channels that delivered innovative and ground-breaking campaigns throughout the year. To woo audiences during Valentines, &pictures launched a successful campaign to promote the television premiere of Lunchbox. In a bid to enthuse its varied audiences, the channel launched ‘Bond Nights’ and its success opened many interesting promotional avenues for Hollywood flicks.  The channel continued with its innovative programming by premiering ‘Beyond All Boundaries’ during the month of cricket World Cup.


Beginning this quarter and building on its brand promise, &pictures will showcase bigger and better movies for its audiences. The channel is all set to host a distinctive bouquet of World Television Premieres of some of the latest films like Dil Dhadakne Do, Tanu Weds Manu 2, Bangistan, NH10, Badlapur amongst many. Other than this, the channel is also gearing up for more interesting varied content in the second half of the year.


On the occasion, Ruchir Tiwari, Business Head Hindi Movie Channels, ZEEL said, “It has been a fantastic journey for us at &pictures.  Celebrating the second anniversary of &pictures, we are launching a unique offering ‘&HD Exclusive’ for our valued viewers. The premiere property on &pictures HD will showcase films that have been carefully handpicked and will be available exclusively only for its audiences.


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