Pepperfry appoints Motivator as Media AOR

03 Aug,2015

By A Correspondent

 

Motivator, the GroupM media agency, has bagged the media duties of leading online furniture and home products marketplace, Pepperfry. The account of the Mumbai-based Pepperfry is estimated to be approximately Rs 80-100 crore. Over the last six months, Motivator has added several clients under its portfolio including brands like Honda cars and Disney Studios.

 

As a part of the media mandate, Motivator will be responsible for managing the traditional and digital media planning activities for Pepperfry. The agency will be working closely with the team at Pepperfry to plan and implement pioneering campaigns tapping various communication channels including emerging media avenues.

 

Speaking on awarding its media duties to Motivator, Kashyap Vadapalli, CMO Pepperfry said, “We are confident about Motivator’s ability to deliver innovative strategies to assist us in building a strong consumer brand. Their fresh approach towards media planning and the strong synergy with our plans makes it a cohesive partnership. We look forward to work with them.”

 

Trishul Bhumkar, General Manager Motivator said “It’s an exciting challenge to change the way Indian consumers buy furniture and we are excited to be a part of this challenge. In continuance of working with client who expect business results rather than only media strategies, PepperFry is a great addition to the family. Motivator’s best foot is forward in this challenge.”

 

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