By A Correspondent

Pamita Seth

The Social Street, has launched their Branded Content and Entertainment division with the appointment of Pamita Seth who has been roped in to head the practice. She will be overseeing a team of around 10 people who are already in place.

Pamita brings with her around 13 years of experience having worked in organizations like Radio Mirchi & ABSIL (The Times of India Group).  Her earlier stint was with Mates (Madison). Pamita’s  expertise is in Branded Content, Campaign Creation, Media, Marketing, Brand Solutions, Partner Engagement, Intellectual properties. She has been instrumental in developing campaigns like Mirchi Queen Bee, Mirchi Music Awards, Femina Miss India, Spell Bee and has won awards for her Branded Content work on films like Yeh Jawanni Hai Dewani, Race2, PK & Shamitabh and many more.

Pratap Bose

Commenting on the launch of the new division, Pratap Bose, Chairman and Founding Partner The Social Street says, “We are looking to offer a plethora of services to cater to the varied needs of clients, which would include among other things In-Film Advertising, Movie Promotions, Intellectual Properties, Telecast and Talent Solutions. The extremely talented team that we have put together have the muscle to service the needs of International and Indian Clients. We are looking to be a truly global one stop shop in the space of Branded Content and Entertainment.”

The Division already has signed up with  a number upcoming film projects. It will be a part of The Festival of Globe – Silicon Valley & San Francisco Global Movie Fest hosted by the Federation of Indian Association. The San Francisco Global Movie Fest is an annual film festival that spans across 10 days and showcases nearly 50 films and includes among other things, workshops, award night  and the legendary India Day Parade of The Bay Area. The Division is also collaborating with renowned film-maker Guneet Monga to showcase her film ‘Monsoon Shootout’ as the Grand Closing Ceremony film at the festival.