Now, award for ‘real advertising’ from IAA

19 Aug,2015

By A Correspondent


A new advertising award is set to debut in India – and this one promises to reward “real, hard-working advertising.” It’s the brainchild of the India chapter of the International Advertising Association (IAA), and will be called the IndIAA awards.


The inaugural round of awards will be held in Mumbai in October 2015. The winners will be picked by a high-powered jury chaired by Harish Manwani, chief operating officer of Unilever, and featuring D Shivakumar, chairman of PepsiCo India; Bhaskar Bhatt, managing director, Titan; Mayank Pareek, president, Tata Motors; Sangeeta Pendurkar, managing director, Kellogg India; Sanjeeb Chaudhuri, global chief marketing officer Standard Chartered Bank and B Sriram, managing director, State Bank of India.


Manwani said, “Effective advertising implies the existence of deep consumer insights, the rigour of a repeatable process between the client and agency and optimal levels of media spends. Only then does a great creative idea get transformed into effective advertising.”


Pradeep Guha, chairman IndIAA awards, explained that ad campaigns released between July 1, 2014, and June 30, 2015, are eligible for the inaugural awards, but the campaign must have a film component – whether it’s been released on TV or digitally.


“This is an initiative to reward truly creative advertising and I am confident it will win great respect for its objectives,” he said. Srinivasan Swamy president IAA said, “At the IndIAA awards event, you will see campaigns that have been watched and loved, being awarded. Therefore, we will invite on stage all the co-creators of the campaign to accept the award.”


Source:The Economic Times

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