Madison IES unveils Eros Now

05 Aug,2015

By A Correspondent

 

Madison IES, the activation and experential unit of Madison OOH and Madison World has launched Eros Now, the online entertainment platform of Eros.

 

The brief given to Madison IES was to position Eros Now as a new age digital platform and to achieve this, the logo was unveiled on a curved led screen. A mammoth logo entrance arch and a pink carpet presence went hand in hand with the theme of the event. Customized product stations were created  to give enhanced experience to media & guests.

 

Akshay Sharma, Marketing Head, Eros Now said, “Madison really stepped up to the occasion to deliver what was expected from an event of this calibre. Their understanding of the brief to position Eros Now as a new age digital platform for today’s users reflected in every detail and at every stage of the event. The result was a blend of world class technology with flawless execution.”

 

Saumen Roy, General Manager & Head, Madison IES, says, “Eros is an iconic brand and it is a matter of pride for us, having won the mandate from the pioneering global entertainment leader. We used a curved led and managed to setup  this mammoth task in less than 10 hours. We look forward to working on many such assignments with Eros in the near future.”

 

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